Those 3 shirts are one of the reasons I love the BMX industry. Their designers have nothing to do with BMX at all, and I highly doubt you'll ever see a rider wearing one (well, maybe Mirra). Why do you care? Take a guess at how much they cost. The one on the left is around $200, and the rest follow suit, give or take a couple dollars. They look like any other graphic tee you would see in Urban Outfitters, but they cost hundreds of dollars because they're some designer's brand. Let's look at a BMX company, Fremont, for example. People might hate on Fremont for looking like Altamont (which I can't see personally), but you can't deny Fremont has some dope designs. Compare the $20 or $25 you're putting back into the BMX industry with the $200 shirt made by some suit, and you've got the idea. What's my point? I'm real proud to be a part of an industry that doesn't charge its consumers hundreds of dollars for a t-shirt.